Global Premium Fashion Brand GUESS Expands Presence in Mexico with
Milestone 50th Store in Paseo Queretaro
MEXICO CITY--(BUSINESS WIRE)--Oct. 2, 2018--
GUESS?, Inc. announces the opening of its 50th retail store
in Mexico, a milestone moment for the brand’s strategic expansion plans
in Latin America. Located in the new shopping center development, PaseoQueretaro in the state of Queretaro, the 50th store recently
opened its doors to the public on Thursday, September 20th.
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GUESS store in Mexico (Photo: Business Wire)
“We are proud to be opening our 50th store in Mexico with our
partner, Grupo Axo,” states Victor Herrero, CEO of GUESS?, Inc.
“GUESS is a beloved brand in Mexico so it is important that we provide
our local customers with the best possible shopping experience in the
best locations. This is a key market for us and we are investing deeply
to further expand and establish our brand in the country.”
As the gateway to the Americas, Mexico represents strategic growth for
the GUESS Brand and its global portfolio. GUESS reopened its doors in
Mexico in 2006 with Grupo Axo. The first store opening was in Antara
Fashion Hall in Mexico City. GUESS is also represented in more than 665
points of sale in major department stores such as Liverpool and Palacio
de Hierro.
The new 3,400 square foot GUESS Retail store in Paseo Queretaro welcomes
customers with an exciting and inspiring atmosphere. Its clean white
setting, with bright high-tech lights and contrasting materials,
provides a decidedly contemporary and modern feel. The new layout
launched this year celebrates GUESS’ heritage and enhances the products
on display. Total looks will be laid out by theme to facilitate the
customer’s shopping experience, while the acclaimed accessories
collections will be displayed center-stage making the product
presentation visible from every angle of the store.
Renowned around the world for its sexy, edgy and cool collections of
apparel and accessories, GUESS prides itself on continuously keeping up
with the latest trends and customer demands.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of August 4, 2018, the Company directly operated 1,061 retail stores in
the Americas, Europe and Asia. The Company’s licensees and distributors
operated 601 additional retail stores worldwide. As of August 4, 2018,
the Company and its licensees and distributors operated in approximately
100 countries worldwide. For more information about the Company, please
visit www.guess.com.
About Grupo Axo
Grupo Axo is a leading multi-brand company in Mexico for apparel,
accessories and home brands. Today, Group Axo is an indispensable
reference and the most reliable resource for the firms and partners that
want to build a successful platform in the Latin-American Market. With a
solid retail and wholesale experience for over 23 years, its expertise
comes from representing, elevating equity, distributing and operating
brands through a multi-channel approach. As of the second semester of
2018, Grupo Axo operates more than 4,788 points of sale within major
department stores and over 561 free-standing stores in both Mexico and
Chile. Within its portfolio, Grupo Axo proudly represents Abercrombie &
Fitch, Bath & Body Works, Brooks Brothers, Brunello Cucinelli, Calvin
Klein, Chaps, Coach, Crate & Barrel, Express, Guess, Hollister, Kate
Spade, Loft, Olga, Rapsodia, Thomas Pink, Tommy Hilfiger, Victoria's
Secret, Warners's and Promoda, the leading off-price retailer in Mexico. www.grupoaxo.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20181002005747/en/
Source: GUESS?, Inc.
GUESS?, Inc.
Kaitlyn Quail
212.852.0568
kquail@guess.com
