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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 31, 2006

GUESS?, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation)

1-11893                                    95-3679695
(Commission File Number)              (IRS Employer Identification No.)

1444 S. Alameda Street Los Angeles, California 90021
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (213) 765-3100

Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications pursuant to Rule 425 under the Securities
Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))

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ITEM 7.01. REGULATION FD DISCLOSURE.

Guess?, Inc. issued a press release on August 31, 2006. The press release
announced its retail sales for the month of August which ended on August 26,
2006 and confirmed previous guidance for the third quarter of 2006. The press
release is attached hereto as Exhibit 99.1.

The information in this Form 8-K is being furnished under Item 7.01 and shall
not be deemed to be "filed" for the purposes of Section 18 of the Securities
Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the
liabilities of such section, nor shall such information be deemed incorporated
by reference in any filing under the Securities Act of 1933 or the Exchange Act,
except as shall be expressly set forth by specific reference in such a filing.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.

(d)      EXHIBITS.

The following exhibit is furnished herewith:

99.1     Press Release of Guess?, Inc. dated August 31, 2006 (August retail
sales and confirmed previous guidance for the third quarter of 2006)

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, Guess?,
Inc. has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.

Dated: August 31, 2006                          GUESS?, INC.

By:  /s/ Maurice Marciano
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Maurice Marciano
Co-Chairman of the Board,
Co-Chief Executive Officer
and Director

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EXHIBIT INDEX

Exhibit No.   Description
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99.1          Press Release of Guess?, Inc. dated August 31, 2006 (August
retail sales and confirmed previous guidance for the third
quarter of 2006)

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Exhibit 99.1

NEWS RELEASE

Contact: Carlos Alberini
President & Chief Operating Officer
(213) 765-3582

Dennis Secor
SVP & Chief Financial Officer
(213) 765-3504

Joseph Teklits
Integrated Corporate Relations
(203) 682-8258

GUESS?, INC. AUGUST COMP STORE SALES UP 4.0%
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AUGUST TOTAL RETAIL SALES UP 8.8%
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LOS ANGELES, CA, August 31, 2006--Guess?, Inc. (NYSE:GES) today reported that
total August retail sales for the month ended August 26, 2006 were $58.2
million, an increase of 8.8% from sales of $53.4 million for the month ended
August 27, 2005. Comparable store sales for the August period increased 4.0%.
The Company noted that the sales for the month were driven by a larger
percentage of full price sales as compared to the prior year period.

The Company's retail business performed in line with the Company's expectations
and guidance previously provided for the period to date. The Company also noted
that it remains very comfortable with the guidance previously provided regarding
its financial results for the third quarter.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection
of contemporary apparel, accessories and related consumer products. At August
26, 2006 the Company owned and operated 326 retail stores in the United States
and Canada. The Company also distributes its products through better department
and specialty stores around the world. For more information about the Company,
please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in
this press release, including statements concerning the Company's future
prospects and guidance for the third quarter of 2006, are forward-looking
statements that are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements are only
expectations, and involve known and unknown risks and uncertainties, which may
cause actual results in future periods to differ materially from what is
currently anticipated. Factors which may cause actual results in future periods
to differ materially from current expectations include, among other things, our
ability to anticipate consumer preferences, effectively operate our retail
stores, effectively manage inventories, successfully execute our strategies,
including our supply chain and international growth strategies, and general
economic conditions and consumer confidence. In addition to these factors, the
economic and other factors identified in the Company's most recent annual report
on Form 10-K and other filings with the Securities and Exchange Commission,
including but not limited to the risk factors discussed therein, could cause
actual results to differ materially from current expectations.